Develop media and public outreach to take place in September


Reach out to the local media or respond to reporter’s calls and suggest articles on school attendance and what your organization or community is doing to reduce absenteeism.

Op-eds and blogs. Compose a commentary stressing the importance of attendance and the role a school or community is playing to reduce absenteeism. If you can’t sell it as an op-ed piece, shorten it and offer it as a guest blog or a letter to the editor. Remember TV and radio stations allow on- air commentaries.

Social Media. Post 30 tweets and Facebook entries about attendance data — one for every day in September. Use our hashtag: #schooleveryday and we’ll retweet.

Public Service Announcements. We expect national partners to develop PSAs that will run on broadcast networks, but communities can develop their own announcements cheaply and easily.

Public Television. Local stations are often willing to partner with community initiatives. Contact your station and ask for support.

Webinars. The Attendance Awareness Campaign is planning four webinars this year to prepare schools and communities. Under the 2018 theme Team Up for Attendance!, each webinar will explore the role different community partners can play in reducing chronic absence. Speakers will come from successful campaigns that have mobilized communities to take action, and we’ll introduce our online tools. The first webinar, Leadership Matters, on March 28, will highlight the crucial role leaders play in mobilizing their communities to action.

The additional webinars are: Working Together Matters, on May 8, will discuss building and training teams in schools with robust participation from community partners; Community Matters, on August 15, will highlight the role that a variety of key community partners can play in helping to reduce chronic absence; and Data Matters (working title), on September 12, will examine the new US Department of Education’s Office for Civil Rights (OCR) chronic absence data.
Click here to download the webinar recordings, PowerPoint slides and discussion guides!