Develop media and public outreach to take place in September


Reach out to the local media or respond to a reporter’s calls and suggest articles on school attendance and what your organization or community is doing to reduce absenteeism.

Op-eds and blogs. Compose a commentary stressing the importance of attendance and the role a school or community is playing to reduce absenteeism. If you can’t sell it as an op-ed piece, shorten it and offer it as a guest blog or a letter to the editor. Remember TV and radio stations allow on- air commentaries.

Social Media. Post 30 tweets and Facebook entries about attendance data — one for every day in September. Use our hashtag: #schooleveryday and we’ll retweet.

Public Service Announcements. We expect national partners to develop PSAs that will run on broadcast networks, but communities can develop their own announcements cheaply and easily.

Public Television. Local stations are often willing to partner with community initiatives. Contact your station and ask for support.

Webinars. The Attendance Awareness Campaign is planning four webinars this year to prepare schools and communities. Our 2019 theme “We Belong in School” recognizes that students are more likely to attend school if they feel safe, connected, supported and are engaged. Join all four, on March 21, May 16, August 8 and September 10. To register for a webinar, and to access the recordings and presentation slides, click here

On March 21, the Lay a Foundation for Success webinar will show the importance of family engagement for improving attendance in the early years. On May 16, our Nurture Dreams webinar will focus on secondary school years and how to develop a safe and supportive climate with teens. The August 8 webinar, Open Doors will discuss creating a healthy and positive learning environment for all grades. Our final webinar, A Place Where We Belong, on September 10, will present our September brief. To register and learn more click here.