Who Should Use This Toolkit?


This toolkit is designed with five main audiences in mind:

  1. National organizations can build attendance into their own communities as well as encourage their members to address this issue by increasing awareness of why chronic absence matters. They can promote strategies to incorporate attendance into current activities and metrics. Groups can also sign on as coordinating partners.
  1. State departments of education and agencies can draw from these materials to create statewide messaging campaigns. They can use their position as a bully pulpit for spreading the word about the importance of monitoring data and working together to address barriers to attendance. They can also help to send the message about importance of ensuring children are in school every day so they can learn.
  1. Teachers, principals, superintendents and school boards who see the corrosive effects of absenteeism in their schools. The toolkit provides tailored materials for dealing with attendance in back-to- school letters, meetings and at parent-teacher conferences.School superintendents can sign on to the Superintendents Call to Action sponsored by Attendance Works and the other Attendance Awareness convening partners. With support from school boards, they own the issue, drive with data and mobilize the community. A toolkit for Superintendents provides tailored materials that school staff can use to highlight attendance in back-to- school letters, meetings and at parent-teacher conferences.
  1. Any community group or agency that works with families and can deliver positive messages about why going to school every day is so important for success in school and life. It could, for instance, be a doctor’s office, a housing authority, a faith-based institution, a preschool or an after-school program. Our hope is that you will use this toolkit to determine how to build these messages into your communications and everyday interactions starting in September.
  1. Local leaders and organizations can convene and engage the entire community in working together to address school attendance. If the resources and conditions are ripe for a community campaign, collaboration can lead to greater impact. Among the leaders who are well positioned to spearhead a campaign are:
    • Mayors and other local elected leaders can demonstrate their commitment to partnering with schools to improve educational outcomes, since good schools are essential to a strong local economy.
    • Chief state school officers and other leaders can use their bully pulpit for spreading the word about the importance of going to school every day and promoting Attendance Awareness Month.
    • Chambers of Commerce can demonstrate their commitment to the local community and the need to promote the development of skills that will be needed in the future workforce.
    • Local philanthropy and United Way chapters can convene grantees and community partners around an issue that is easy to understand and monitor.

Everybody has a role to play:  parents, schools, healthcare providers, city agencies, nonprofits and foundations, after school programs, businesses, faith leaders and others. Read more about Who Can Help.


The Connecticut State Department of Education (CSDE), in partnership with Attendance Works and The Governor’s Prevention Partnership, created a statewide Attendance Awareness Campaign, Attend Today, Achieve Tomorrow. It emphasizes how with one voice, Connecticut can improve the attendance of its students, beginning in September and continuing through the final day of school. The state developed a website that provides downloadable promotional materials, media outreach materials, parent and guardian handouts and other resources.

The American Academy of Pediatrics released a groundbreaking policy statement addressing the connection between chronic school absence and health, and the role pediatricians can play in improving school attendance:  The Link Between Good Attendance and Health