9/30 Webinar to Highlight Messaging to Parents

Attendance Awareness Month offers us the opportunity to deepen our efforts to end chronic absence. The work in Campaign for Grade-Level Reading communities across the nation has confirmed and reinforced that parents are the secret sauce and, without them, we will not move the needle on attendance.

Too often, however, our notion is that parents are the problem.

California Attorney General Kamala Harris recently commissioned a study to better understand parents’ perceptions on the issue of attendance; determine the barriers and obstacles that parents face in getting their children to school; and learn how we might engage rather than ignore or alienate parents.

Ben Chida and Jill Habig from Attorney General Harris’ Office will join us to share findings of this study, conducted through focus groups of parents across the state.

Join the webinar at 2 p.m. ET on September 30. Register here.

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