Category Archives: Uncategorized


May 25 webinar: What Promotes Engagement and Attendance? Insights from Students, Parents and Educators


The second 2022 Attendance Awareness Campaign webinar, What Promotes Engagement and Attendance? Insights from Students, Parents and Educators,  focused on developing community-centered strategies to address the underlying issues that lead to chronic absenteeism. Here’s a quick summary: The panel of organization leaders, school administrators and students shared their insights on issues that contributed to low […]

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NEW! Toolkit: Showing Up Matters for R.E.A.L.


As the ripple effects of the pandemic continue to rattle the nation, paying attention to attendance is more crucial than ever. In schools, students must be present and actively engaged in learning if we are to recover from the pandemic. A recent survey suggests that chronic absence has more than doubled from pre-pandemic levels, when […]

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April 6 webinar: Relationships, Routines and Partnerships


Our first Attendance Awareness Campaign webinar, Keep Kids Engaged and Showing Up for Learning: Relationships, Routines and Partnerships, (April 6, 2022), highlighted the importance of community involvement and relationship building for improving student engagement and attendance. The webinar featured community a district educator and expanded learning providers whose organizations have taken innovative steps to build […]

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Celebrating the Attendance Awareness Campaign’s 10th Anniversary!


Attendance Awareness Campaign 2022 marks 10 years of promoting the importance of regular attendance and engaging schools, district, states and other partners in supporting solutions to reducing chronic absence (broadly defined as missing too much school). When we launched the campaign in 2013, we had fewer than 35 national partners. Today we have more than […]

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By the Numbers: AAC 2021!


Our theme this year, Rebound with Attendance! is more important than ever as we return to school this fall. Rebound with Attendance! can be a reminder to everyone that monitoring attendance and reviewing absenteeism data from the first months of school can offer an early warning that a student is off track. This data shows […]

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Seeking Your Input on AAC 2021! Take a Short Survey


As the Attendance Awareness Campaign 2021 comes to an end, we would like your feedback on what worked this year and any ideas you might have about how we might improve. We’re asking participants to take five quick minutes and complete a short survey. Please finish the survey by November 10, 2021. Everyone who provides […]

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Handouts for Families – Now in Several Languages!


Parents do want their children to do well in school, surveys show. However, most don’t know how many days their student is absent each year, and few understand the connection between strong attendance and achievement. Even as students stay home due to quarantine or illness, it’s important to effectively communicate with families about attendance. We […]

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Keep Up on the Latest Messaging and Resources!


Every few weeks beginning in the spring and every week in August and September we email a short Attendance Awareness Campaign Update. Chock full of links to information and resources, this newsletter is a quick way to keep up on the latest messaging, strategies and tools that will help you raise awareness about chronic absence […]

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Sept. 29 Webinar: Mitigate the Impact of the Pandemic


The return to school this fall is more challenging than anyone could have anticipated. The surge in Covid-19 cases is increasing the number of students who miss school. In addition, families hard hit by the pandemic and poverty continue to face barriers to attending class and may also experience enrollment hesitancy. Many students, unaccustomed to […]

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August 4 Webinar: Welcome Students, Families and Staff


The first weeks back to school are an important time to strengthen and forge relationships, to rebuild routines and rituals, or make new ones to create community at school. Working together, educators, community partners and families can recoup and thrive, especially if they use their attendance data from the prior year to identify who needs […]

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