Category Archives: Uncategorized


Celebrating the Attendance Awareness Campaign’s 10th Anniversary!


Attendance Awareness Campaign 2022 marks 10 years of promoting the importance of regular attendance and engaging schools, district, states and other partners in supporting solutions to reducing chronic absence (broadly defined as missing too much school). When we launched the campaign in 2013, we had fewer than 35 national partners. Today we have more than […]

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By the Numbers: AAC 2021!


Our theme this year, Rebound with Attendance! is more important than ever as we return to school this fall. Rebound with Attendance! can be a reminder to everyone that monitoring attendance and reviewing absenteeism data from the first months of school can offer an early warning that a student is off track. This data shows […]

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Seeking Your Input on AAC 2021! Take a Short Survey


As the Attendance Awareness Campaign 2021 comes to an end, we would like your feedback on what worked this year and any ideas you might have about how we might improve. We’re asking participants to take five quick minutes and complete a short survey. Please finish the survey by November 10, 2021. Everyone who provides […]

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Handouts for Families – Now in Several Languages!


Parents do want their children to do well in school, surveys show. However, most don’t know how many days their student is absent each year, and few understand the connection between strong attendance and achievement. Even as students stay home due to quarantine or illness, it’s important to effectively communicate with families about attendance. We […]

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Keep Up on the Latest Messaging and Resources!


Every few weeks beginning in the spring and every week in August and September we email a short Attendance Awareness Campaign Update. Chock full of links to information and resources, this newsletter is a quick way to keep up on the latest messaging, strategies and tools that will help you raise awareness about chronic absence […]

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Sept. 29 Webinar: Mitigate the Impact of the Pandemic


The return to school this fall is more challenging than anyone could have anticipated. The surge in Covid-19 cases is increasing the number of students who miss school. In addition, families hard hit by the pandemic and poverty continue to face barriers to attending class and may also experience enrollment hesitancy. Many students, unaccustomed to […]

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August 4 Webinar: Welcome Students, Families and Staff


The first weeks back to school are an important time to strengthen and forge relationships, to rebuild routines and rituals, or make new ones to create community at school. Working together, educators, community partners and families can recoup and thrive, especially if they use their attendance data from the prior year to identify who needs […]

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In Appreciation of our Corporate Sponsors


We would like to offer a special thank you! to our Attendance Awareness Campaign corporate sponsors: EveryDay Labs, French Toast and Kaiser Permanente. Our work to bring free resources to schools, districts and states across the country is not possible without the support of our donors. EveryDay Labs French Toast  Kaiser Permanente   We know […]

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Pathways to Engagement: A Toolkit for Covid-19 Recovery Through Attendance!


We are delighted to announce our new Pathways to Engagement: A Toolkit for Covid-19 Recovery Through Attendance! Covid-19 has upended school, caused a dramatic increase in chronic absence and contributed to significant losses in instructional learning opportunities. As education leaders, teachers and school staff create and pilot plans for addressing these unsettling challenges, putting in […]

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May 26 Webinar: Focus on Summer


Summer is an optimal time to pilot and tailor strategies that can be taken to scale during the school year. It is also an ideal moment to begin identifying students and families who might need extra support for a successful transition to school in the fall. Join us for webinar #2 of AAC 2021 — […]

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