Launching the 2020 Attendance Awareness Campaign!


Present, Engaged and Supported!

As a result of the many challenges presented by the Covid-19 pandemic, we are launching the 2020 Attendance Awareness Campaign this month!

This year – more than ever before – there is a great need to invest in the transition back to school for both students and families. Every student and family experienced some level of stress, while others have experienced deep trauma from family illness, death and loss of income.

Our focus for this eighth annual Attendance Awareness Campaign is on providing resources for educators and policymakers to help plan for the transition back to school in our new environment.

This year’s theme – Present, Engaged and Supported! – emphasizes that strong, trusting relations between kids, families, teachers, and other critical school staff will have a significant impact on the ability of students to focus and learn in this new environment. Establishing and maintaining regular communication with families and welcoming them as partners will help ensure that students are supported at home and in school. Read more in our 10 Key Messages.

And it’s essential to use data to determine the students most likely to not be in school, especially to put in place supports that can prevent kids from missing so many lessons they fall academically behind. We’ve developed a data framework with additional metrics for monitoring attendance in any type of distance learning. Learn more about the framework.

  • Join us during the Attendance Awareness Campaign kickoff webinar!
  • Data + Relationships to Support Transitions to School
    Wednesday, July 22, 2020
    11-12:30pm PT / 2-3:30pm ET
    Register Here!

  • We’ll host two more Attendance Awareness Campaign webinars. Save the dates!
  • A Trauma-Informed Welcome to School: Wednesday, August 19, 2020, 11am-12:30pm PT / 2-3:30pm ET
  • Best Practices for Successful Transition During Covid-19: Wednesday, September 30, 2020, 11am-12:30pm PT / 2-3:30pm ET