Category Archives: Uncategorized


Handouts for Families – Now in Several Languages!


Parents do want their children to do well in school, surveys show. However, most don’t know how many days their student is absent each year, and few understand the connection between strong attendance and achievement. Even as students stay home due to quarantine or illness, it’s important to effectively communicate with families about attendance. We […]

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Keep Up on the Latest Messaging and Resources!


Every few weeks beginning in the spring and every week in August and September we email a short Attendance Awareness Campaign Update. Chock full of links to information and resources, this newsletter is a quick way to keep up on the latest messaging, strategies and tools that will help you raise awareness about chronic absence […]

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Sept. 29 Webinar: Mitigate the Impact of the Pandemic


The return to school this fall is more challenging than anyone could have anticipated. The surge in Covid-19 cases is increasing the number of students who miss school. In addition, families hard hit by the pandemic and poverty continue to face barriers to attending class and may also experience enrollment hesitancy. Many students, unaccustomed to […]

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August 4 Webinar: Welcome Students, Families and Staff


The first weeks back to school are an important time to strengthen and forge relationships, to rebuild routines and rituals, or make new ones to create community at school. Working together, educators, community partners and families can recoup and thrive, especially if they use their attendance data from the prior year to identify who needs […]

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In Appreciation of our Corporate Sponsors


We would like to offer a special thank you! to our Attendance Awareness Campaign corporate sponsors: EveryDay Labs, French Toast and Kaiser Permanente. Our work to bring free resources to schools, districts and states across the country is not possible without the support of our donors. EveryDay Labs French Toast  Kaiser Permanente   We know […]

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Pathways to Engagement: A Toolkit for Covid-19 Recovery Through Attendance!


We are delighted to announce our new Pathways to Engagement: A Toolkit for Covid-19 Recovery Through Attendance! Covid-19 has upended school, caused a dramatic increase in chronic absence and contributed to significant losses in instructional learning opportunities. As education leaders, teachers and school staff create and pilot plans for addressing these unsettling challenges, putting in […]

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May 26 Webinar: Focus on Summer


Summer is an optimal time to pilot and tailor strategies that can be taken to scale during the school year. It is also an ideal moment to begin identifying students and families who might need extra support for a successful transition to school in the fall. Join us for webinar #2 of AAC 2021 — […]

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Rebound With Attendance!


The many challenges presented by Covid-19 has led to an alarming number of students missing out on school-based learning opportunities. As districts and schools look towards recovery, we and our campaign partners are urging everyone to Rebound with Attendance! The 2021 Attendance Awareness Campaign calls for starting in the spring to promote attendance and laying […]

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AAC 2020 Wrap-Up!


Although we launched this year’s Attendance Awareness Campaign a few months behind schedule, we still saw schools and communities celebrating attendance as the school year began. Our theme this year, Present, Engaged and Supported!, is a reminder that in this uncertain school year, growing and maintaining relationships between families, students, teachers and schools is more […]

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Using Technologies + Apps to Promote Better Attendance!


The number of messages sent between schools, teachers and families exploded when schools closed last spring. Communications sent home are often split across an array of channels – websites, Facebook messages, phone calls, emails or text messages. While these methods are great options, new technology applications designed to communicate with families can reduce the administrative […]

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